[…] non penso che esista in Internet un mezzo di comunicazione o un ambiente che sia migliore in assoluto. Tutto può essere utile, anche i blog naturalmente, e la scelta di una soluzione o di...
—Fabio Metitieri
Pull approaches differ significantly from push approaches in terms of how they organize and manage resources. Push approaches are typified by “programs” – tightly scripted specifications of activities designed to be invoked by known parties...
—John Hagel III
Elane scan the room and takeing in the white antiseptec decor of Buzzfeed office in Soho. Her eyes land on a wall decoratien, a glareing yellow butten about the size of a parasol. It read...
—Seinfeld 2000
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment....
—Philip Kotler
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