The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.

A row of trees far away, there on the hillside.But what is it, a row of trees? It’s just trees.Row and the plural trees aren’t things, they’re names.

You can become instantly successful with a simple thought, but long-lasting and pronounced success comes to those who renew their commitment to a mindset of abundance every minute of every hour of every day.

The best charity to serve humanity is just a person’s simplicity of living with his basic necessity

Simplicity is a great virtue but it requires hard work to achieve it and education to appreciate it. And to make matters worse: complexity sells better.

In writing, I search for believability, simplicity and emotional impact.

Happiness lies in simplicityComplexity brings anxiety.

Expert: Someone who brings confusion to simplicity

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.