When (an advocate) is not thoroughly acquainted with the real strength and weakness of his cause, he knows not where to choose the most impressive argument. When the mark is shrouded in obscurity, the only...

It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences—makes them, as the poets tell us, ‘charm the crowd’s ears more finely.’ Educated men lay down broad general...

the matter is as it is in all other cases: if it is naturally in you to be a good orator, a notable orator you will be when you have acquired knowledge and practice …

An ancient writer says of Homer that he touched nothing without somehow honoring and glorifying it.

He could be as memorable an orator as his father, particularly when he was speaking on that topic that had captured his imagination;

From her character in the HBO miniseries: “The art of politics is the art of applying the seat of the britches to the seat of the chair.

Whether it’s trying to convince others that something is more true, more virtuous, or more desirable–all communication is rhetoric in action.

Peace, freedom and liberty!

Just as the soul animates the body, so, in a way, meaning breathes life into a word.

I expect him to be straightforward. We won’t get a dizzying round of rhetoric. He will say what he means and mean what he says.

Ideas” in politics are often intuition fancy dress.

MENDACIOUS, adj. Addicted to rhetoric.

proved once again that substance will always trump campaign rhetoric.

Sometime rhetoric was just another way to lie and impress persons, and he knew this

Language is not law; it is in fact a lot like music. Speech is jazz – first you learn the basic rules, and then you become good enough to improvise all the time. Writing is...