When positioning a brand, aggressively avoid becoming a “me too” by assertively being a “who else?

There are many good seeds in you. Therefore you must avoid every bad soil in the world.

The art of success is mainly centered on consistently preparing and positioning yourself to seize opportunities whenever they come.

to be”. You deny yourself and your audience. You have had an incredible journey to get to where you are and have amassed experience and knowledge. Now combine that with your unique voice and be...