Of course, fashions come and go but metrosexuality isn’t a fashion – it’s an epoch. It represents a fundamental shift in what men are allowed to be and to want. Men are now permitted to...

In the 21st century men’s tits have not just rivalled but replaced women’s as the touchstone of ‘sexy’ in mainstream pop culture, even when the audience for them is other men.

At the dawn of the second decade of the Twenty First Century, masculinity has been rendered so self-conscious in our mediated, mirrored world that even ‘regular guys’ are apparently just a fashion fad – this...

Contrary to what you have been told, metrosexuality is not about flip-flops and facials, ‘man-bags’ or ‘manscara’. Or about men becoming ‘girlie’ or ‘gay’. It’s about men becoming everything. To themselves. In much the way...