What makes Helvetica more beautiful is the word “Helvetica” as a logotype in its typeface. It just makes the rest of the alphabets effective.

It’s not a remarkable note except for one thing. The typeface Tony used to print it is the exact typeface Kubrick used for the posters and title sequences of ‘Eyes Wide Shut’ and ‘2001’.’It’s Futura...

(found in Just My Type by Simon Garfield p. 19)If you don’t get your type warm it will be no use at all for setting down warm human ideas … By jickity, I’d like to...