The carnistic schema, which twists information so that nonsense seems to make perfect sense, also explains why we fail to see the absurdities of the system. Consider, for instance, advertising campaigns in which a pig...

Wszyscy przeczuwamy niebezpieczeństwo. Nasze jedzenie powstaje kosztem ogromnego cierpienia.Gdy ktoś proponuje nam obejrzenie filmu o produkcji mięsa, spodziewamy się horroru. Możliwe, że wiemy więcej, niż nam się wydaje. Wolimy jednak odsuwać od siebie tę świadomość....

Confronted with the problems that characterize our herding culture, we are perhaps like the metaphorical man wounded by an arrow that the Buddha discussed with his students. He said that the man would be foolish...

Psycholinguists argue about whether language reflects our perception of reality or helps create them. I am in the latter camp. Take the names we give the animals we eat. The Patagonian toothfish is a prehistoric-looking...

But why must the system go to such lengths to block our empathy? Why all the psychological acrobatics? The answer is simple: because we care about animals, and we don’t want them to suffer. And...