Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Nothing consoles and comforts like certainty does.

Customers loves certainty, make sure you give it to them.

Hookers, Hondas and Hollywood all approach customers with a different mindset than the rest of the business world. Whereas most businesses talk about the importance of “customer service,” agents, mechanics and people of the night...

The relationship between a client must be ‘we.’

People are only human. They let there emotions get the best of them sometimes. It’s a weakness.Some can’t handle rejection without reaction So when you say “No” it burns some people who are in high...

When it comes to getting a job or client, congruent value is aligning the employer’s need with your value add.