Sorry doesn’t make anything better. It’s just a word to fill the space of a loss of words.
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Sorry doesn’t make anything better. It’s just a word to fill the space of a loss of words.

-Shari J.

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It’s useful to make the distinction between reports and stories. A report is above all responsible for providing the facts, without manipulation or interpretation. Stories, on the other hand, are a way that people try to make sense of their lives and their experiences in the world. The test of a good story isn’t its responsibility to the facts as much as its ability to provide a satisfying explanation of events. In a few paragraphs, the reader learns of the problem (sales and profits are down), gets a plausible explanation (the company lost its direction), and learns a lesson (don’t stray, focus on the core). There’s a neat end with a clean resolution. No threads are left hanging. Readers go away satisfied.Now, there’s nothing wrong with stories, provided we understand that’s what we have before us. More insidious, however, are stories that are dressed up to look like science. They take the form of science and claim to have the authority of science, but they miss the real rigor and logic of science. They’re better described as pseudoscience. Richard Feynman had an even more memorable phrase: Cargo Cult Science. Here’s the way Feynman described it: In the South Seas there is a cult of people. During the war they saw airplanes land with lots of materials, and they want the same thing to happen now. So they’ve arranged to make things like runways, to put fires along the sides of the runways, to make a wooden hut for a man to sit in, with two wooden pieces on his head like headphones and bars of bamboo sticking out like antennas — he’s the controller — and they wait for the airplanes to land. They’re doing everything right. The form is perfect. But it doesn’t work. No airplanes land. So I call these things Cargo Cult Science, because they follow all the apparent precepts and forms of scientific investigation, but they’re missing something essential, because the planes don’t land.That’s not to say that Cargo Cult Science doesn’t have some benefits. The folks who wait patiently by the landing strips on their tropical island, dressed up like flight controllers and wearing a pair of coconut headsets, may derive some contentment from the whole process — they may live in hope of a better future, they may enjoy having something to believe in, and they may feel closer to supernatural powers. But it’s just that — it’s a story. It’s not a good predictor of what will happen next.The business world is full of Cargo Cult Science, books and articles that claim to be rigorous scientific research but operate mainly at the level of storytelling.

-Phil Rosenzweig

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I imagined my coffin being closed, and the screws being turned. I was immobile, but I was alive, and I wanted to tell my family that I was seeing everything. I wanted to tell them all that I loved them, but not a sound came out of my mouth. My father and mother were weeping, my wife and my friends were gathered around, but I was completely alone! With all of the people dear to me standing there, no one was able to see that I was alive and that I had not yet accomplished all that I wanted to do in this world. I tried desperately to open my eyes, to give a sign, to beat on the lid of the coffin. But I could not move any part of my body. I felt the coffin being carried toward the grave. I could hear the sound of the handles grinding against their fittings, the steps of those in the procession, and conversations from this side and that. Someone said that he had a date for dinner later on, and another observed that I had died early. The smell of flowers all around me began to suffocate me. I remembered how I had given up trying to establish a relationship with two or three women, fearing their rejection. I remembered also the number of times I had failed to do what I wanted to do, thinking I could always do it later. I felt very sorry for myself, not only because I was about to be buried alive but also because I had been afraid to live. Why be fearful of saying no to someone or of leaving something undone when the most important thing of all was to enjoy life fully? There I was, trapped in a coffin, and it was already too late to go back and show the courage I should have had. There I was, having played the role of my own Judas, having betrayed myself. There I was, powerless to move a muscle, screaming for help, while the others were involved in their lives, worrying about what they were going to do that night, admiring statues and buildings that I would never see again. I began to feel how unfair it was to have to be buried while others continued to live. I would have felt better if there had been a catastrophe and all of us had been in the same boat, heading for the same abyss toward which they were carrying me now. Help! I tried to cry out. I’m still alive. I haven’t died. My mind is still functioning! They placed my coffin at the edge of the grave. They are going to bury me! My wife is going to forget all about me; she will marry someone else and spend the money we have struggled to save for all these years! But who cares about that. I want to be with her now, because I’m alive! I hear sobs, and I feel tears falling from my eyes, too. If my friends were to open my coffin now, they would see my tears and save me. But instead all I feel is the lowering of the coffin into the ground. Suddenly, everything is dark. A moment ago, there was a ray of light at the edge of the coffin, but now the darkness is complete. The grave diggers’ shovels are filling in the grave, and I’m alive! Buried alive! I sense that the air is being cut off, and the fragrance of the flowers is awful. I hear the mourners’ departing footsteps. My terror is total. I’m not able to do anything; if they go away now, it will soon be night, and no one will hear me knocking on the lid of my coffin! The footsteps fade, nobody hears my screams, and I am alone in the darkness; the air is heavy, and the smell of the flowers is driving me crazy. Suddenly, I hear a sound. It’s the worms, coming to eat me alive. I try with all my strength to move the parts of my body, but I am inert. The worms begin to climb over my body. They are sticky and cold. They creep over my face and crawl into my shorts. One of them enters through my anus, and another begins to sneak into a nostril. Help! I’m being eaten alive, and nobody can hear me; nobody says a word to me. The worm that entered my nostril has reached my throat. I feel another invading my ear. I have to get out! Where is God; why doesn’t he help me? They are beginning to eat at my throat, and soon I won’t be able to scream! They

-Paulo Coelho

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