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I approached them because I?d read that they?d bought the Landmark Theatre chain. They control all the forms of distribution for their own product – now?s the time to try this idea of simultaneous release. You really need someone who?s into each of those pies to pull it off. And so I called Todd and said, ?Let?s hook up and have lunch and talk about this. Don?t you feel – don?t we all feel – like this is where it?s going?

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