Consumerism, the new black. I want my burger my way. Shaken not stirred. Sauce on the side and rare but not rare rare. Venti, two-pump, sugar-free vanilla, non-fat, two Splenda, extra-hot, extra-whip, extra-mocha Mocha and can you put the Splenda in before you pour the milk? (See, this is where it gets positively delicious!) Under the auspices of that wonderful word Consumerism, not only is this not seen as overly demanding, it’s positively encouraged by everyone.