The overall growth in cell phone data usage is a boon for carriers. The popularity of mobile activities such as text-messaging is a solid revenue driver, with bundled pricing for data packages averaging $20 a...

Technologically advanced and savvy, Generation Y grew up with having a cell phone as part of their daily lives.

When advertisers see that kind of market penetration, they start drooling.

Overall growth in cell phone usage demonstrates a robust consumer demand for newer and better wireless products and services. And the wireless industry is not the only sole beneficiary of the demand. Technological advances and...