We focus on the geek and offer servers that are built by geeks, for geeks.

Because we have such volume, we try to limit the server flavors out there.

Although we plan to upgrade soon to a more powerful processor, we try to make as few changes as possible.

We buy the components and do the assembly ourselves, which lowers costs. AMD fit in well within that way of operating.

Bigger deals were frequently being lost due to not having a branded server offering using Intel processors.

People come to us specifically demanding Intel, due perhaps to the way their applications have been designed. Alternatively, they have a personal affinity for Dell or Intel and are happy to pay extra to receive...

The Dells are hard to argue against due to their performance and stability. Even though people can have deep-seated preferences, they can see their value.