Television is supposed to be simple, so the complication [of HDTV] seems more dramatic.

All of these things are heading toward what I call Internet TV.

It will be the biggest high-definition audience in history because it’s the Super Bowl and more people have the sets. It’s a big party for high definition.

Sling Media is attempting to answer demand that doesn’t even exist. It’s going to be a lot of marketing investments to build awareness.