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Milton Rokeach  Quotes
We have already seen that when positive authority suggests a change in behavior, the recipient will accept it provided he is capable of doing so and provided it does not require drastic modification of belief...

—Milton Rokeach

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1964AuthorityPsychoanalysis
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On Christmas. “Santa Claus represents God on assistance,” said Clyde.”Santa Claus is a negative-idealed god, the pagan god of material worship,” Leon stated. “Christmas means the rebirth, regeneration. Some people have Christmas every day. The...

—Milton Rokeach

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ChristmasPsychoanalysisSanta-Claus
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One clear-cut fact does, however, emerge: placebos, prescribed for a paranoid schizophrenic by his authority referent, had served to inhibit for approximately two or three months, not imaginary pains, but somatic ones. This finding is...

—Milton Rokeach

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1964AuthoritiesDad-Makes-A-Few-Suggestions
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By what criteria can one decide which of a person’s countless beliefs are primitive? The essential factor is that they are taken for granted: a person’s primitive beliefs represent the basic truths he holds about...

—Milton Rokeach

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BeliefPrimitiveSocial-Psychology
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Leon reads aloud from an article in the Reader’s Digest about voting to select a national flower. Leon votes for dandelions. Joseph and Clyde vote for grass.

—Milton Rokeach

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AmericaDays-And-Nights-At-YpsilantiFlowers
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As soon as they leave, Leon says to me: “I disagree, sir. There are people who aren’t insane, and I’m one of them. People who generalize are mentally ill.

—Milton Rokeach

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Days-And-Nights-At-YpsilantiGeneralizationsIrony
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