There’s no better marketing or tool to use than to build momentum from the series themselves.

I think the thing that people have missed, … is that the series needed a reevaluation, and this is the time to do it. Not during the playoffs.

We’ve been squeezing this orange for an awfully long time, … there’s a concern when you do anything like this.

Snow means more viewers. Viewers like difficult conditions.

We are excited at what this unique marriage between the world of sports and entertainment can bring to our high-profile sports properties, … Justin’s interest and enthusiasm not only in the NBA, but in all...

I did feel our coverage needed a shot in the arm. That was obvious by the changes we made from top to bottom.