This is really an economy-of-scale question. This is a niche market.

There’s still a widely held misconception that anything built in a factory is a trailer home. That’s a stigma of prefab that we have to overcome.

There’s much more efficient use of materials [in prefab] than in site-built construction. Go by any construction site and you’ll see enormous scrap wastes getting thrown into Dumpsters.

The number of people actually living in one, I can count on less than three hands. But that will change quite quickly. Several of the architects have sold dozens of homes.

A surprising number are older, retiring baby boomers.

What’s changing and why more people will adopt this, is ‘¦ choices in housing. As long as there are people unhappy with the status quo in housing choices, there will be an opportunity for well-built...