All of that said, the film should have done better.

The only explanation is that people don’t want to see something about handicapped people. There is some resistance.

We believe the film is more mainstream than anything Atom has ever made. It’s also more commercial then anything we’ve released before. The cast is certainly mainstream, and we believe it’s an R-rated film.

There is no question that films that we would have considered viable just a few seasons ago are too risky to undertake these days, … Small films are smaller than ever and titles that would...

The movie was going to be a big hit. Of course, that was a perfect illustration of what market research does. It tells you what you don’t need to know and is often very misleading.

Nothing about the way Awesome was made was conventional, so we are trying to be as imaginative in our release strategy as Adam was in making the film.

I loved the notion that this was a film for the fans, by the fans.

Steve has made a wonderfully clever, informative and energetic film and we are not only excited to be releasing it, but we are thrilled to be among the companies who can.

We chose to play the game,

What we know about our customers is not that they won’t go to the movies if they know it will be on DVD soon. Au contraire — what we know about our customers is they...

You can have them all without the festival being an out-and-out market. Even a smattering of the possibility of a market presence is significant.

It’s an invitation to cleverness. It’s become clear to us who can print what, but here the entire title is an expletive, and it’s going to be interesting to see how we’ll get away with...

Maybe we’re doing something right, … I don’t mean to sound greedy, but my only regret is that a couple of our films had a good shot: ‘The Untold Story of Emmett Louis Till,’ an...

] have actually done better than ever, but far fewer of them do any business at all.

We’ve instantly changed our ads. Sometimes capitulation is the most sensible thing to do. It’s not a very big deal. We think it’s kind of hilarious, in fact.

Awesome’ is the only word that can describe the experience of watching this film,

The smaller the screen, the more problematic it is that you’re looking at subtitles.