With an amazing 96 percent of all Subaru vehicles sold in the last 10 years still on the road today, used Subaru vehicles hold their value and are very much in demand.

We believe the IIHS test provides a valuable third-party measure tool for the both consumer and the industry.

The participants of the focus groups identified it with urban, sophisticated and hip.

It’s Lance overall, it’s his story, his personality. That doesn’t change if he loses.

The program is growing month-over-month. Dealer feedback is positive. It allows customers to experience the Subaru brand at a lower price point, bringing new customers to the brand. It gives dealers an edge over used...