We saw an opportunity to streamline and consolidate our portfolio. We made a decision to transition from the hard-drive products to flash players at the beginning of this year.

no new product announcements are forthcoming at this time.

If customers want to store more than 20 CDs worth of songs, they should consider one of our hard-drive players.

They’re people who have a price they can’t exceed.

We transitioned our lineup away from hard drives to focus on flash players.

We are streamlining our product portfolio.

Users can drag their files into the player, just like another hard drive.

These are best-of-breed computers for consumers looking for the best technology available for advanced multimedia and entertainment applications.

We are addressing the demands of consumers who want the latest technology to provide the best entertainment experience.

It’s the first time we’re using a word-of-mouth campaign to drive interest, instead of a traditional ad campaign,