This is going to be a situation where we all try a bunch of different things because we are trying to figure out what is the right business model. It will take time to evolve.

Our initial efforts will focus on the German market, but in the months ahead we will leverage this technology to better serve markets around the world.

Obviously it’s a factor in the decision-making. Consumers are telling us through the usage patterns that we’re seeing from piracy that they’re looking for our content in this form. It’s one thing for people to...

One of the most effective weapons for defeating online piracy is providing legal, easy-to-use alternatives.

These solutions help us to combat piracy by providing quality, affordable and legal downloads.

The piracy numbers have continued to climb in the U.S. and abroad. We have to create legitimate alternatives for consumers that want to download these movies.

By continuing to partner with local services, around the world, Warner Bros. is finding innovative ways to engage with the local culture.

There are certain constituencies that need to be part of the discussions. It needs to be managed and explained to established clients like Wal-Mart to preserve the ecosystem.

We are excited to be the first studio to deliver secure and legal download-to-own films through the Internet simultaneous with the film’s DVD debut. This agreement provides Warner Bros. with yet another channel to deliver...

We are fortunate to have someone in this role with Jim’s unique credentials across both the communications and new media spaces. The mandate of our group is to maximize the opportunities for cross promotion across...