There is enough business for everybody and we aim at training and producing some 25,000 new animators over a four-year period through 2010.

We were arrogant, we thought we were safe because we had our production contracts with the big studios. Now we have to look at new ways to grow.

Boosting the industry’s workforce with fresh animators to enable the studios to meet global demand is the most formidable challenge the industry faces.

We want to increase the number of schools offering animation courses. To do this, we are partnering with the government and educational institutions, through the regional offices of the Department of Trade & Industry (DTI),...

But our efforts in promoting the industry to the rest of the world amount to nothing if we don’t get potential animators interested.

It will definitely be an edge for us if we can boast of industry-certified animators. Studios will be confident that the people they are hiring are industry-ready and require little or no additional training.

We have the same sense of humor as the Western studios, and we pay attention to detail like the Japanese.