Our service is outperforming because we’re coming out of the traditional online dating sandbox.

Research shows that 50 percent of online users will not make a purchase online because they fear that their transaction will not remain private. Cyberspace privacy issues are a concern and were filling a void.

It went up and then down like a shot. After El Segundo there was a little blast, but then someone just turned off the wind machine.

While some dating sites use targeted discounting strategies to improve their conversion rates, we take a different approach, focusing on privacy technologies.

As far as participation, this is the best showing anyone can remember since sometime in the ’90s. It was fantastic.

I don’t have any indication at all, really, one way or the other.

It’s not a surprise. Research shows more than one-third of people using dating sites are married or in a relationship. While some dating sites use targeted discounting strategies or the promise of a long-term relationship...