We don’t see ourselves competing against another soup. We see ourselves competing in simple meals. Innovation is very, very important to our program.

What we are saying — whether it was ‘Martha Stewart’ or any other publication — when you have a 22 percent drop, that’s significant, and we will watch it very closely.

This is an announcement improving the organization. This is not an announcement about future plant closings or layoffs.

I don’t plan on leaving unless the house disappears. If it becomes a full cellar, I’ll build over it. You just take what comes.