Smart dealers know this is not a short-term product, not a low volume vehicle where there will always be a short supply. We’ve had complaints, and we’ve been very pro-active to try to prevent pricing...

This is how we allocate all our vehicles and have done so for 20-some years. What’s unusual is the demand. I don’t think there’s been anything this hot since the ’64 [Ford] Mustang.

It’s an excellent marketing tool for us. Our research shows us that lots of our customers like to garden.

We’re allocating to make it better for consumers and make it easier to understand for consumers. We can put all incentives on one page and explain it. There’s no fine print. There’s no crazy details.