However you’re a fan, it really doesn’t matter to us. We want you to become a fan of the movie.

We are from Day One going after every fan of the book. We want them to know that however they connected to the book, we’ve made a movie that’s true to the book.

As good business people, we’d be silly not to tap into every fan of the book and hope they will become a fan of the movie. We don’t believe we’re making a Christian movie. We...

We recognized there were tens of millions of fans of the book … and therefore we followed a strategy to make a movie that would be true to the book.

If we think screenings for the press will help open the movie, we’ll do it. If we don’t think it’ll help open the movie or if the target audience is different than the critics’ sensibilities,...

We literally left no stone unturned. We went after all fans equally and aggressively.

Everyone has his own take on the book, to which the movie is faithful. Rather than embracing any interpretation, we’re remaining neutral, adopting the Switzerland approach.

We edged out ‘Kong.’ It’s been neck-and-neck. These are two great movies in the marketplace that are doing great business.

People are saying that Toronto is more important than normal, … No clear-cut Oscar front-runners yet.

We were going to remodel it at first, but we decided it would cost more than it was worth. They really desperately need houses to do this.

There are only so many movies you can make in a given year, and this didn’t fit into our long-term approach. We were uncomfortable with this kind of humor.

In the case of ‘Happiness,’ I think the best thing that could have happened was for us to have had the ability to say to Todd Solondz, we want to preserve your vision of this...

We feel like this is a really strong first step in addition to all the other things we do to combat piracy,

Everybody is trying to reach out to as wide an audience as possible. It may have some adult humor that goes over the heads of other audiences, but it’s never so colorful that it would...

It is natural that the press will manufacture more importance about the religious significance than is our intent. We are not going to reach out to one group at the expense of another, but embrace...