Good enough never is

You know, Mrs. Fields was never a business. It was a part of me. It was an extension of me… I was never 9-to-5. And I never separated, oh, well, business from personal because to...

I use nothing but the best ingredients. My cookies are always baked fresh. I price cookies so that you cannot make them at home for any less. And I still give cookies away.

You do not have to be superhuman to do what you believe in.

Good enough never is has become the motto of this company.

I’ve never felt like I was in the cookie business. I’ve always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to...

The principle was right there – you couldn’t miss it. The more you did for your customers, the more they did for us.

Good enough never is.

What I wanted was to be allowed to do the thing in the world that I did best — which I believed then and believe now is the greatest privilege there is. When I did...