The morgue is the biggest thing ever to happen around here, … It’s got everybody’s attention. You don’t see many TV camera crews around here.

With money spent on incentives, you can see results immediately. Advertising effectiveness is a much bigger question mark. I think you have seen a marketing budget realignment, with more money going toward incentives rather than...

I definitely think Toyota could beat out Chrysler Group as soon as next year, … They are very aggressive and they’re well managed. These new products are aimed directly at the domestic automakers.

We’re really clicking now, … This is what I’ve been waiting for.

I honestly can remember that it wasn’t unusual for him to go two or three weeks without making a bogey. It was nothing for him to hit balls until dark.

The Asians continue to stay the course.

The zero percent is real effective on those (U.S.) models. Customers shop the monthly payment, so zero percent is what moves the vehicles. As long as they (automakers) can afford to offer zero percent, they’re...

Our position is there are going to be aggressive incentives on 2004 pretty much right off the bat, … The sentiment of customers is if they come in and it doesn’t have a promotion on...

I always kind of chuckle when I hear people start talking like he’s done,

If you offer a good product, you do well.

in deep thought and prayer.

We’ve had a successful business and I just feel like we have to give back,

Mother nature really stuck with us on this,

Education is extremely important to us.

I do think we’re still going to experience higher incentives in upcoming months, especially as the 2003 model year comes to a close. Inventories are pretty high at this point. Even with strong incentives, there’s...

I’m sure the automakers are watching the same PIN data, and they will respond accordingly if it’s really bad, … Watch for new incentive promotions.

Apparently May is coming up kind of soft, like April was.