Treat your entire audience with the same level of care.

While paying attention to positive and negative feedback is very important, it is not enough. What also matters is acknowledging and responding to this feedback. This is how you nurture your relationship with your audience.

Lifting lives, 140 characters at a time.

Twitter is a vessel that we can use to share #positivity to others through our timeline one tweet at a time.

Tweets about the mundane aspects of your life contain something that is vitally important to gaining followers and taking part in discussions: Authenticity.