It’s impossible for a company to get what it wants most if managers have to make a choice between their own values and company priorities.

A company can’t buy true emotional commitment from managers no matter how much it’s willing to spend; this is something too valuable to have a price tag. And yet a company can’t afford not to...

The high quality of a company’s customer experience rarely has anything to do with the high price of their product.

When you don’t know what true for you, everyone else has unusual influence.

You don’t have to fear your own company being perceived as human. You want it. People don’t trust companies; they trust people.

Emotional commitment means unchecked, unvarnished devotion to the company and its success; any legendary organizational performance is the result of emotionally committed managers.

The worst thing in your own development as a leader is not to do it wrong. It’s to do it for the wrong reasons.

Do you think your people struggle with being true to themselves? Do their values match up with their work?

Get one Manager Commitment as a result of the other Manager Commitment and you have a powerful equation for Earnings: E=MC2.