Never judge a book by its cover; a movie by its book; or a video game by its movie.

There is much to discover that’s not on the back cover!

If you cannot judge a book by its cover, surely we should not judge an author by one book alone?

Aspiring authors, get this through your head. Cover art serves one purpose, and one purpose only, to get potential customers interested long enough to pick up the book to read the back cover blurb. In...