We’re trying to be one of the Number One studios in New York City, which we are.
I try to bring something different to all the artists I work with.
I lived in the projects and the ghetto, and turned the negative into a positive.
What I’m trying to do is break the genre from what is rap and what is music.
In the next seven years, we plan to just take over the whole industry.
As a producer, I always want to know what makes the kids tick.
Preval is probably the man who can deal with those problems better than anyone else.
When I was 11 years old, I started playing guitar.
We’re fortunate enough to work with everybody when they’re just getting started.
I do music for the love of it, and I’ve been doing it from a very young age: about 11.
You know, I’m a modern day Harry Belafonte; I got the swagger of the island.
The last rocker out of Jersey was Bon Jovi, right? You haven’t seen some new young blood.
I’m hands-on with everything, always trying to reach the real people.
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