If you run all of Elton John [in London], then you miss Jay-Z and Linkin Park [in Philadelphia]. We wanted to make sure we gave a full picture of what the event meant, the scope...

We are excited to work with Beavis and Butt-Head again. But we really didn’t have a choice. They were persistently calling me at work, at home, and on my cell. They wouldn’t leave me alone...

This is what happens when you have a live show, these things happen. We didn’t run full sets of some artists because we would have had to lose other artists altogether. We ran only eight...

It’s a way to give people a more complete experience. What we found with the VMAs is it creates a lot of water cooler talk about what you missed or saw . . . whether...

It’s all about circulating people back and forth between the different screens.

Our audience is looking for an alternative to the Super Bowl halftime show and we felt that the new MTV2 fit the bill perfectly.

With our new service, we will be able to satisfy music lovers’ urges for all things music. In many ways, URGE will serve as a ‘psychic concierge’, introducing fans to new artists and helping them...

It will be programmed by music fans for music fans. Subscribers will tell us what sucks.

Our audiences want to connect with our content on every platform they interact with-linear television, broadband, online, radio, and now on PCs that run Windows XP Media Center. Today’s announcement helps fulfill our multiplatform entertainment...

Since we announced this campaign, there has been an incredible outpouring of support from the music and entertainment community, who want to lend their voices, performances or messages of hope to those in need. The...

We’ve pulled out all the stops for Madonna’s new release, offering fans exclusive content on handsets, the Internet, on broadband as well as multiple TV shows,

There’s been an outpouring of support and concern and a desire to help from the artist community, our audiences and our employees. Many of the artists across our channels are from the affected areas and...

Fans of these artists will die to have content like this that’s unique.

We ran two of Madonna’s three songs, with the Bob Geldof introduction. But we were also trying to educate people.

What Live 8 did show is that when there is a connection between the TV event and the choice of on-demand consumption after the event, everybody wins.

Based on the stature of this event, the stature it took on in the last few hours [before it began], had I known what I know today, I would have tried to go commercial-free and...

At MTV and VH1, we’re in a constant and candid dialogue with our audience. In the wake of our coverage last Saturday, our viewers have resoundingly told us on-line they want to see full performances...

Our audience is full of multitaskers. They’re IM-ing and talking on the phone and doing their homework and watching TV all at the same time.

Let’s be clear, people turned to TV to view this event,

Early on in MTV’s life cycle, the novelty of the video wore off.