Our target customers are movie lovers who want a more convenient way to rent the movies they want to watch when they want to watch them and value the overall quality of the experience. …...
We have the lowest cost of distribution. We don’t have to buy a network.
We’re targeting people who rent a lot of movies and who have horror stories about going to the video store.
Those rights don’t exist today, but they will be coming and we want to be a part of that.
It’s like setting up a DVD player. It’s super simple.
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