Our target customers are movie lovers who want a more convenient way to rent the movies they want to watch when they want to watch them and value the overall quality of the experience. … Movies are always available for instant viewing, with no trips to video store, no out-of-stock titles, no damaged discs, no...
Those rights don’t exist today, but they will be coming and we want to be a part of that.
We’re targeting people who rent a lot of movies and who have horror stories about going to the video store.
We have the lowest cost of distribution. We don’t have to buy a network.
It’s like setting up a DVD player. It’s super simple.