It’s a very effective and cost-efficient way to bring Crash to the people who need to see it. The most important part of the awards process is the movie itself.

The SAG mailing is something nobody had ever done. It was a very effective and cost-efficient opportunity.

Last week’s sweep of the guild nominations by Crash was absolutely the catalyst for this extensive mailing.

The two most important things about our campaign were getting ‘Crash’ to be seen by everyone who needed to see it and then reminding them of how ‘Crash’ made them feel.

There have been a lot of excellent films, character studies, and some on really tough subject matters.

There was no sense going into the belly of the beast. We wanted to make this an important film with an important message.

We think it will be highly controversial. Yet, it stands on its own merits as a well-made movie.

You’re someone that I am told I should meet.

A Best Picture nomination and win will mean several hundred thousand additional DVD sales and higher TV and foreign rights.

The awards season attention that Crash has been getting continues to help drive DVD sales.

To its supporters, the passion that the film creates is really unlike the feelings that any other film has generated among its supporters in the last seven years. That passion among its supporters is what...

We’re never going to outspend the competition in the marketing or production of a movie. What we can do as well or better than the studios … is a realistic, gut-level, visceral horror movie that...

Everything has dovetailed nicely. Our goal was always to get the right people to see the film and everything else will take care of itself because the movie speaks so eloquently for itself.

One of the most important lessons everyone can take from ‘Fahrenheit 9/11,’ whether they support the war in Iraq, oppose the war or are undecided, is that we need less censorship in this country, not...

The reason we believe we have a great chance of actually winning the best-picture Oscar is because people are passionate about the movie. With all due respect to the other best-picture nominees, all of which...

Our economic model is much different than the studios. When a Rob Zombie movie like ‘The Devil’s Rejects’ grosses $17 million, or Eli Roth’s first movie grosses $20 million, that’s very successful for us.

Besides being incredibly talented, Paul is an extremely modest person.