Research shows that traditional advertising and public relations work pretty well for events, such as a sale. But brand loyalty and commitment occurs through experience, use of a product and talking with other people.

People across the country know Tillamook cheese. Not because Tillamook advertises all over the country but because consumers have heard about it from their friends who are very loyal and passionate about the product.

I like to see this number in the 70 percent range.

I’ve never seen a number this high among to 34-year-olds.