I think it provides a pleasant distraction.

We definitely do not want to be a hazard or a nuisance.

I think that what we’re doing is no different, from that perspective, from the Metro bus with an ad on the side.

We want to maintain above community standards.

I saw that there was clearly a market for outdoor advertising.

We expect our vehicles to be moving at least 50 minutes out of the hour.

Most of our advertisers want to go for the triple-play wrap.