Even for Toyota, Japan is a very difficult market.

Despite the dissolution of the equity relationship, there should be no major impact on on-going projects between the two companies.

Japanese consumers are highly brand-conscious. If the goal [of Lexus in Japan] is to be a true luxury brand up against European premium brands, it won’t be an easy task.

In Japan when you say diesel engine, everyone thinks of rattling, smelly, dirty engines. Demand is almost nil at this moment.