In Japan when you say diesel engine, everyone thinks of rattling, smelly, dirty engines. Demand is almost nil at this moment.

Even for Toyota, Japan is a very difficult market.

Despite the dissolution of the equity relationship, there should be no major impact on on-going projects between the two companies.

Japanese consumers are highly brand-conscious. If the goal [of Lexus in Japan] is to be a true luxury brand up against European premium brands, it won’t be an easy task.