Hard-core results come from igniting the massive power of emotional commitment. Are your people committed?

The first step out of the gate has to be knowing where you want to end up. What do you really want from your company?

Most managers have plenty of emotional commitment to give to their jobs. If they can be convinced it’s safe and sensible to give it.

The myth of management is that your personal values are irrelevant or inappropriate at work.

Success means: I want to know the work I do means something to somebody and helps make the world, if not a Better place, not a worse one.

When rewards come from an external source instead of an internal source, they’re unreliable, which means they’re dangerous if you grow to depend on them.

Leaders are people who know exactly who they are. They know exactly where they want to go. They’re hell-bent on getting there.

You can’t sell it outside if you can’t sell it inside.

Your company really has to work for you before you’ll really work for your company.