For the first time, a Spanish-language television network will be included in the national sample.

Nielsen is keeping pace with the evolving ways that people watch television, thereby ensuring that our ratings continue to be accurate and reliable. The introduction of audience estimates for DVR is a major milestone in...

Including college viewing in the national ratings will give our clients a more complete picture of television viewing, particularly among young adults. Nielsen is continuously striving to improve the accuracy and completeness of its measurements....

Engagement is one of the most important and challenging issues facing our clients, and one of the most talked about concepts in the industry today. Everyone wants to better understand how effectively messages are received...

Our job is to make sure that we can keep up with measuring their content as it moves to an increasingly diverse array of platforms. There will certainly be an impact on viewing patterns as...