It’s a fun sport. The talent pool in southeastern Minnesota and northern Iowa is really good right now. And this is the grassroots of NASCAR. A lot of NASCAR drivers get their start in dirt,...

It definitely kicks off the season. We do other shows, but this is the big one that we do.

Racing is the No. 1 growing sport in the country, and it’s largely an untapped market. We need to let people know we’re around. We’ve probably got our most aggressive schedule this year.