It was very unusual to employ prettiness as part of a building.

Less is a bore.

The Italian landscape has always harmonized the vulgar and the Vitruvian: the contorni around the duomo, the portiere’S laundry across the padrone’s portone, Supercortemaggiore against the Romanesque apse. Naked children have never played in our...

We did it to make it noticeable and to draw you to it. The goal was to attract customers, but it was also aesthetically shocking in an area full of shopping malls and commercial buildings....