Syndication technologies are truly changing the way people receive and share information today. The technologies enable corporations to engage their stakeholders, whether they are consumers or employees, in dialogue directly. Understanding how constituents now find...
—Richard Edelman
There’s something of a revolution going on in terms of how people pick up and value sources of information. For business, it means they’ve got to change their game plan.
Television is increasingly seen as ‘infotainment,’ not a credible source of information.
This is a missed opportunity to learn from consumers, to allow employees to be the first line of credible offense for corporate initiatives, to reach out to stakeholders such as NGOs and to co-create the...
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