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Randy Falco  Quotes
We’re now coming to the market with one voice.

—Randy Falco

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I haven’t discussed this with Dick. But I suspect we’ll go on that night and program it the way we normally would, using our best stuff, as we build toward midnight.

—Randy Falco

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Night
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It was a very important issue to the West Coast affiliates, … They felt that they knew their local audiences better and they lobbied us very, very hard.

—Randy Falco

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Audiences
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We won’t back down to anything.

—Randy Falco

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It’s not fair to really compare this to a weekend sporting event that is traditionally carried live across all the time zones, … People are available to see it at different times. ‘ This is...

—Randy Falco

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Let’s work together to design and measure new advertising strategies.

—Randy Falco

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Advertising
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We’re very comfortable with where we are. We’re very comfortable with our projections.

—Randy Falco

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We give ABC a lot of credit for a really effective strategic stunt.

—Randy Falco

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We’re delivering a great event that will last 17 days. Even with a 12 to 14 rating in prime time, that’s the equivalent of having six Super Bowls.

—Randy Falco

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Last night was an incredible night for network television, with more people tuning in than on any night in more than three years.

—Randy Falco

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The Olympics remain one of the biggest events on television. Despite this being the most competitive quarter I’ve seen in my 30 years in the television business, the Olympics continue to perform as they have...

—Randy Falco

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Events
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This is about realizing that the Olympics is more than about network television now, and the future is about being a content provider. In the future, it’s going to be about going deeper with audiences,...

—Randy Falco

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Future
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We’ve already amassed the ratings equivalent of a Super Bowl and we still have two weeks to go. Sunday night has become the toughest night on TV, and it speaks to the power of the...

—Randy Falco

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Night
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It’s really impossible to compare this to Salt Lake City.

—Randy Falco

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American Idol’ is clearly a phenomenon. But we expected it and are tracking right where we planned to be at this point.

—Randy Falco

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It really is akin to having seven Super Bowls during that time,

—Randy Falco

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We continue to expand our audience, reaching them everywhere they consume media on cable and online.

—Randy Falco

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Media
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The Olympics really are much more than a sporting event ‘ It really is an entertainment event and in that sense, it brings to the set a much more diverse audience,

—Randy Falco

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Entertainment
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There is a very tight race for No. 1 between ABC, Fox and CBS. You can’t discount that. That’s why they decided to go with original programming. This is about the competitive nature of our...

—Randy Falco

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Race
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When you ask somebody if they’d rather have an event live or on tape, they’re answer is, of course they’d rather have it live, … When you explain to them that to have it live...

—Randy Falco

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We’re reaching people in a big way on all these platforms.

—Randy Falco

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People
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