Although Valentine’s Day drove up traffic in several categories versus the previous month, those categories actually experienced declines when compared to February of the prior year. Conversely, heavy interest in the 2006 Winter Olympics propelled...
—Peter Daboll
The popularity of March Madness On Demand is a testament to the significant progress of streaming video over the past few years.
It’s a high amount of demand, small amount of time … could sell out … really drives that much traffic.
(Also) they’re seeing some decline in subscribers and in people using the proprietary site. Those (people) may have been heavier users of AOL.
The beginning of the year typically marks a time of optimism as people recommit themselves to achieving their New Year’s resolutions, and many turn to the Internet for assistance in planning and executing these goals....
The success of this event, including the effective use of video advertising to reach consumers at work, could prove to be the tipping point where television ad budgets begin to shift online.
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