What it is doing is bringing this offering that is attractive down from the bailiwick of the extraordinarily rich to what is now a pretty affordable offering,

So long as there is a chance that a customer will call you with a problem, you don’t really know what the profit is on that particular machine.

You can hardly open a newspaper and not see an example of a company that is moving to take advantage of this.

It’s not about income levels. It’s about giving customers a choice in areas that were ‘one-size fits all’ industries.