You don’t go into a highly scrutinized commercial enterprise like the Super Bowl without knowing that you have the goods.

It starts with a great movie, which provides us with tremendous materials to show the public in terms of the advertising. Because of the great movie, you’re allowed to screen the picture and from screening...

It’s got a lot of promotional and marketing firepower. We’re trying to appeal to a broad audience.

This online destination will provide great content and frequent updates about the film.