We used a tailored cup set into a satin band. That gives the illusion that the cup is smaller.

We were a little nervous. By 10:30 a.m. people were lined up down the block. We’re just trying to fit as many people as we can.

The end result is a much more comfortable garment.

All women carry differently and, in some cases, a woman’s bust size can change slightly from day to day. Our new Flex-to-Fit technology offers a great solution. The inner cup release allows our full-support bras...

We started seeing one-strap gowns and shirts, and this bra can be worn like that.