For the novice, it’s very easy. They don’t even have to know what RSS feeds are. They’ll just start seeing them in the Sidebar. Advanced users can go in and customize to their hearts’ delight.

We’re really trying to make this into a platform.

All this information is available at one glance. You don’t have to manually do anything.

It’s no question that we’re competing with Microsoft today — and with a lot of other people.