It’s potentially much bigger. It won’t be just directory assistance, but local mobile search with an ad revenue model.
—Neal Polachek
For some time now we have been observing data which shows that consumers are gaining increasing degrees of power in the buying relationship with local and national merchants. As access to information and entertainment becomes...
This research, the U.S. portion of a global omnibus study, reinforces that this is a complicated and evolving marketplace. Consumers have a strong preference for print Yellow Pages. However, for local advertisers targeting certain demographic...
The big guys have the capacity where they don’t have to make money on this tomorrow. It’s much more important that they nail the user experience.
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